Companies are under more pressure than ever before to deliver content that engages. They need someone who understands how to use ongoing assessment to provide accurate information and fresh insights.

Rachel Young, Digital Media Specialist, takes on that role for Parthenon clients. She assists in the creation, execution and analysis of web and email marketing projects, as well as the management of digital media content.

Before joining Parthenon, Rachel worked at the start-up Splitsecnd, which produced an innovative safety tool for automotive vehicles. She helped build the new company’s profile through social media, thought leadership blogging and traditional media placement. As a student at Vanderbilt University, she co-founded a talent recruiting platform for start-up companies, Skill Spectrum, and was an intern at Aspire Health.