Analytics: A Love Story
Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.
Analytics
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Tools We Use: RavenTools
RavenTools is an online platform that we use to aggregate reports for our social media accounts. Here are three ways it works for us.
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Key Metrics You Should Use For Social
Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.
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What the New Facebook Insights Means to Marketers
If you’ve ever used Facebook insights, you’re no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.
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Tallying Up Twitter: Something for Everyone
We’re back with part two of four in our blog series covering the most relevant facts on the top social […]
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Investing in Social Media
More and more businesses are turning to social media as a marketing tool. While many people understand the tools, there are still a lot of questions about how to measure investments in social media.
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Web Analytics 101: The Only Metric that Matters
So often in Web Analytics, marketers get lost in a sea of metrics (unique visitors, average time on site, bounce rate, etc.) and quickly become overwhelmed and then, ultimately, walk way. However, with a bit of strategy, Web Analytics can be fairly easy to understand.