1. What the Facebook Paper App Means for Marketers

    Facebook’s new Paper app is the company’s effort to reinvent itself and deepen engagement with its members. How it will affect the future of Facebook.

  2. Sephora Digital Marketing: Taking Your Retail Digital

    The cosmetic retailer Sephora has been a leader in the digital game since launching their website back in 1999. Always ahead of the times, they are continuously pioneering new strategies.

  3. Brands of the World

    Over the weekend my daughter introduced me to a new game app called Logos Quiz Game. Apparently we’re not the only ones enjoying this addictive game as it is ranked as one of the top free Apple App Store downloads this week.

    The game involves identifying over 500 corporate logos past and present as you advance to increasingly difficult levels. Key parts of the logos are missing to make the game more challenging. You can also utilize Twitter and Facebook to get help from friends when you get stuck.

  4. Parthenon Creates Smartphone App

    Working with our long-term client, the Jason Foundation, Parthenon recently introduced a new smartphone app for the Tennessee National Guard. […]

  5. Facebook for iPad: an Introduction

    Have no fear iPad users; Facebook is here, finally. Over a year and an iPad generation later, Facebook has finally released its app for the iPad.

  6. Random Hacks of Kindness

    Thousands of hackers have recently been working together for a huge hacking session over 19 cities. Random Hacks of Kindness has chosen three as the most outstanding applications.

  7. Magazine Apps Still Evolving

    Now, with the iPad and other tablets, magazines are going app crazy, trying to figure out how to reach readers.

  8. Apple’s Subscription Service – Is it a Good Thing?

    Apple recently announced its plan to tack a 30 percent fee on to publishers who charge subscriptions through its App Store. These fees apply to magazines, books, newspapers, music and videos. Apple is also dictating that these publishers can’t offer their subscriptions elsewhere at a lower price, and the consumers will have the option to withhold to sharing their details — such as name or location — with the publisher.

  9. Snow Daze

    Everyone gets their weather news differently, and not always from the latest, hippest source.

  10. Extra! Extra! iPad’s First Exclusive Newspaper

    It’s here! The first ever “newspaper” created exclusively for the iPad was recently unveiled by media mogul Rupert Murdoch. Dubbed The Daily (not to be confused with Jon Stewart’s The Daily Show), the iPad app presents daily news in various forms, from written content to video and 360 degree photos to interactive polls, all wrapped up into one visually-appealing app. To make it even more enticing, the first two weeks are free.

  11. iPhone versus Android: Where Should My App Go?

    Currently, the mobile app market is largely split between Apple’s iPhone and devices powered by Android, the mobile operating system developed by Google. One of the first decisions the budget-sensitive marketer has to make, therefore, is where to put my money, iPhone or Android?

  12. Parthenon’s iPhone Picks

    Apparently there really is an “app” for almost anything. According to Wired magazine, Apple App Store topped 100,000 available apps in November. With that many apps to choose from, where do you start?

    I surveyed the Parthenon team and came up with a few recommendations.