The Importance of Mobile-Responsive Website Design
Your website is composed of engaging content that is search engine optimization friendly, you’ve alt tagged your photos to the hilt […]
Best Practices
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3 Basics of Planning a Photo Shoot
Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]
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Spring Cleaning for Your Website
SEO. Search Engine Optimization. It’s a consistently hot topic in the digital marketing world. We talk about it a lot here at […]
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By the Numbers: The Power of Statistics
Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]
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Don’t Tank Your Rank: Why Website Redesigns & SEO Must Coexist
Website redesigns are a tricky gambit when it comes to SEO. In the exciting rush to realize the vision for […]
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Cool Down a Hot Potato Topic
Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]
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Alt Text, SEO and Good Karma
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
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Goal Posts: What Football Taught Me About Social Media
The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]
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3 Effective Interviewing Tips for Writers
Having written for a variety of different industries, I have one role model I try to follow each time I’m […]
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A Retweet Cheat Sheet: Maintaining personal brand integrity
In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]
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4 Tips for Targeting Your Facebook Posts
How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.
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Is My Social Media Campaign Working?
I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]