Best Practices

  1. Social Spotlight: Goo Goo Clusters

    What one Nashville candy company can teach you about the social media sweet spot.

  2. The Anatomy of a Tweet

    Getting your Tweets seen and shared may seem like a game of luck, but there’s more of a science to it than you think.

  3. Obeying the CAN-SPAM Act

    If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.

  4. Mapping Out Your Social Media Strategy

    Social media is a lot like a road trip. If you want to stay on track and arrive at your planned destination, you need to create a strategy that will get you there, and it all starts with good content.