content marketing

  1. How to Exploit a Solar Eclipse

    Our 3-day promotion of the Nashville eclipse planning tips increased our website traffic 1,000% over the previous week with less than $300. Here’s how.

  2. Better Tennessee Magazine Goes to Kingsport

    What happens after a nonprofit group gets the “Big Check” donation? Better Tennessee magazine finds out. Its stories go straight […]

  3. 3 Basics of Planning a Photo Shoot

    Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]

  4. Spring Cleaning for Your Website

    SEO. Search Engine Optimization. It’s a consistently hot topic in the digital marketing world. We talk about it a lot here at […]

  5. By the Numbers: The Power of Statistics

    Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]

  6. Touch Me Twice: Decreasing One-And-Done Visitors for Unsung Nashville

    After launching Unsung Nashville, we took four key steps to engage people more than once.

  7. Analytics: A Love Story

    Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.

  8. 3 New Year’s Resolutions for Your Business Blog

    ‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]

  9. Reaching the Heart of Healthcare

    My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]

  10. Don’t Overlook the Easy Wins

    I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]

  11. Cool Down a Hot Potato Topic

    Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]

  12. Staying Nimble: A Lesson from Inbound 2016

    “I had a keynote I had prepared that I was gonna give. Some of y’all know what’s about to happen…” […]