content marketing

  1. Thought Leader or Thought Provoker?

    As more companies embrace content marketing — aka sharing stories with current and potential customers to create a link between […]

  2. The Importance of Child’s Play is Featured in the New Issue of Better Tennessee

    I was back in gym class, and it was so very different from what I remembered. In my research for […]

  3. How to Exploit a Solar Eclipse

    Our 3-day promotion of the Nashville eclipse planning tips increased our website traffic 1,000% over the previous week with less than $300. Here’s how.

  4. Bring your story full circle for best results

    Every good story has a beginning, middle and end. Every great story also brings the content around full circle. You […]

  5. Better Tennessee Magazine Goes to Kingsport

    What happens after a nonprofit group gets the “Big Check” donation? Better Tennessee magazine finds out. Its stories go straight […]

  6. 3 Basics of Planning a Photo Shoot

    Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]

  7. Spring Cleaning for Your Website

    SEO. Search Engine Optimization. It’s a consistently hot topic in the digital marketing world. We talk about it a lot here at […]

  8. By the Numbers: The Power of Statistics

    Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]

  9. Touch Me Twice: Decreasing One-And-Done Visitors for Unsung Nashville

    After launching Unsung Nashville, we took four key steps to engage people more than once.

  10. Analytics: A Love Story

    Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.

  11. 3 New Year’s Resolutions for Your Business Blog

    ‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]

  12. Reaching the Heart of Healthcare

    My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]