Thought Leader or Thought Provoker?
As more companies embrace content marketing — aka sharing stories with current and potential customers to create a link between […]
content marketing
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The Importance of Child’s Play is Featured in the New Issue of Better Tennessee
I was back in gym class, and it was so very different from what I remembered. In my research for […]
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How to Exploit a Solar Eclipse
Our 3-day promotion of the Nashville eclipse planning tips increased our website traffic 1,000% over the previous week with less than $300. Here’s how.
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Bring your story full circle for best results
Every good story has a beginning, middle and end. Every great story also brings the content around full circle. You […]
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Better Tennessee Magazine Goes to Kingsport
What happens after a nonprofit group gets the “Big Check” donation? Better Tennessee magazine finds out. Its stories go straight […]
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3 Basics of Planning a Photo Shoot
Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]
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Spring Cleaning for Your Website
SEO. Search Engine Optimization. It’s a consistently hot topic in the digital marketing world. We talk about it a lot here at […]
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By the Numbers: The Power of Statistics
Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]
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Touch Me Twice: Decreasing One-And-Done Visitors for Unsung Nashville
After launching Unsung Nashville, we took four key steps to engage people more than once.
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Analytics: A Love Story
Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.
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3 New Year’s Resolutions for Your Business Blog
‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]
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Reaching the Heart of Healthcare
My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]