Don’t Overlook the Easy Wins
I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]
content marketing
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Cool Down a Hot Potato Topic
Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]
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Staying Nimble: A Lesson from Inbound 2016
“I had a keynote I had prepared that I was gonna give. Some of y’all know what’s about to happen…” […]
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Alt Text, SEO and Good Karma
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
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Goal Posts: What Football Taught Me About Social Media
The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]
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4 Tips for Targeting Your Facebook Posts
How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.
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Complicated Topics, No Jargon
When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.
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6 Most Important Blog Metrics
If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.
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Laracon 2016 Takeaways!
I recently returned from my first Laracon, Northern Kentucky’s largest Laravel developer conference, and I had an incredibly interesting and […]
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Engaging Your Readers the Old School Way
The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]
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6 Steps for Relaunching Your Company Blog
A company blog without content is like a ghost town in the Old West—abandoned, with few signs of inhabitants, and […]
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Better Tennessee Called ‘Content Marketing at its Best’
When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]