Don’t Overlook the Easy Wins
I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]
email marketing
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Email Made Easy: 3 Ways To Declutter Your Inbox
Tired of dealing with email overload? Stop subscribing to every newsletter you once read, and find new ways to get and share information.
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Target Hacking Apology: Thanks?
Target’s Timely Apology Email Today, Target sent out an email. Because I’ve never signed up for any selective Target lists, […]
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Comments: More than bottom dwellers
Build your brand! Get people talking! Love those comments and respond to them right away! The drumbeat of advice for […]
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5 Ways To Write An Engaging Email Subject Line
What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and […]
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Don’t Water Down Your Content
Once a reader looks at a publication and says, “I’ve read all this before,” you’ve lost them for life. Conversely, if he or she feels personally addressed, and is given information that’s actually useful, your connection to them is strong and durable.
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Email Marketing Tips You Can Use Now
Once again, the ExactTarget conference, Connections 2012: Inspire the Future, was informative and impressive. Parthenon is a long-time partner of ExactTarget, an ever-expanding and robust email marketing provider.
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Of Olympic Coverage and Failure to Satisfy …
Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.
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Seize the Olympic Marketing Competition
Many marketers are utilizing Olympic hype in their advertising campaigns, no matter what they are trying to sell. I’ve seen go for the gold furniture sales, summer games trivia competitions and athletes in paper towel commercials. Should you jump on the Olympics bandwagon?
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How to Get Subscribers to Open Your Email
In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers – opens, clicks, unsubscribes – gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.
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Outlook 2012: A Big Year for Email Marketing
Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.
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Maximize LinkedIn? Don’t Treat It Like Facebook
Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.