email marketing

  1. 5 Elements That Make or Break Your Email

    No matter how brilliant the message you created, it is likely that less than half of your email recipients will actually open it. With those odds, you need an attention-getting strategy.

    Email inboxes are more crowded than ever, so be sure your email stands out among all the others. Emails need to be succinct and compelling every step of the way. Even worse than being ignored, is being pegged as spam, since you won't get any future messages through.

  2. Tackling the Mobile Community Through Email

    More and more people are checking their email on BlackBerrys, iPhones and other mobile devices. Like the automobile and television set before them, smartphones will likely become more popular and affordable until almost everyone has one. The question on many marketers' minds: how is the mobile trend affecting our business and marketing emails?