Alt Text, SEO and Good Karma
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
engagement
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Successful online marketing strategy goes beyond the website
Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]
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Is My Social Media Campaign Working?
I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]
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Rally The Troops: Getting Buy-In For Corporate Initiatives
Remember the “all employees must attend” meeting late on a Friday afternoon? If so, you’re not alone. It usually meant […]
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Engaging Your Readers the Old School Way
The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]
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6 Steps for Relaunching Your Company Blog
A company blog without content is like a ghost town in the Old West—abandoned, with few signs of inhabitants, and […]
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How to Find Your Employee Hero
Successful internal communications put a spotlight on employees who show the company values at work. The trick is to find them. All it takes is a shift in thinking, developing a few discovery tactics and letting go of an image of the “perfect” story.
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Reaching Your Event Audience in Real Time
I’m asked all the time from clients for new ideas for reaching their audiences. That’s to be expected; it’s much […]
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Did you get my message? When to text, email or pick up the darn phone
Is the phone call really dead? Is texting the only way to go? How to use all the communication tools at your disposal to get your message across the right way.
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5 Ways To Write An Engaging Email Subject Line
What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and […]
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Competitive Analysis: 5 Steps for A Quick Start
Read up on your rivals the right way with our competitive analysis quick start guide.
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Is a Facebook Contest Right for My Business?
Why Have a Facebook Contest? Facebook is a great place for your brand to communicate with fans. Not only is […]