Alt Text, SEO and Good Karma
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]
I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]
Remember the “all employees must attend” meeting late on a Friday afternoon? If so, you’re not alone. It usually meant […]
The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]
A company blog without content is like a ghost town in the Old West—abandoned, with few signs of inhabitants, and […]
Successful internal communications put a spotlight on employees who show the company values at work. The trick is to find them. All it takes is a shift in thinking, developing a few discovery tactics and letting go of an image of the “perfect” story.
I’m asked all the time from clients for new ideas for reaching their audiences. That’s to be expected; it’s much […]
Is the phone call really dead? Is texting the only way to go? How to use all the communication tools at your disposal to get your message across the right way.
What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and […]
Read up on your rivals the right way with our competitive analysis quick start guide.
Why Have a Facebook Contest? Facebook is a great place for your brand to communicate with fans. Not only is […]