1. Social Spotlight: Goo Goo Clusters

    What one Nashville candy company can teach you about the social media sweet spot.

  2. Sell Your Event Early, Keep It Alive Late

    Online and print strategies allow companies to maximize their events, but how do you do it the right way?

  3. 4 Metrics for Calculating Social ROI

    After much planning, you’ve executed your social media strategy. It’s been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?

  4. 5 to Follow: Local Shopping

    By infiltrating social media with all of the great items you can buy, these savvy Nashville retailers are making a big impact on local culture and their sales.

  5. 5 Facebook Basics to Boost Your Brand

    We all know that theories about what works on Facebook are plentiful, but sometimes sticking with what’s simple is the best strategy. Here are 5 of the simplest – and best – tactics.

  6. Beware of Autoposting Apps on Facebook

    This is a warning to all Facebook users: beware of apps that automatically post on your behalf on Facebook. They are a serious threat to your privacy and your personal brand.

  7. LinkedIn is a B2B Marketing Powerhouse

    LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter.

  8. Outwitting Facebook Timeline

    Timeline is here on Facebook, and it has completely changed the way companies interact with the customers who “like” them

  9. Facebook Timeline: What You Need to Know Now

    If you’ve been on Facebook for any significant amount of time, you have likely seen the mass disapproval that often accompanies change. And we’re probably about to witness another wave of that.

  10. Zynga Inspires Hasbro

    Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga’s characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro.

  11. It’s How You Say It

    Are you typing in the written equivalent of, “thank you for calling” when you respond to a complaint or compliment?

  12. Boost Consumer Satisfaction via Facebook Live Chats

    As a child, I analyzed presidential candidates in terms of general likeability. Every candidate was judged by the same criteria as my 5th-grade friends: “Do you smile when you talk to me? Do you treat the girls as equals to the boys? Would you share your Lunchable with me if my mom packed a ham sandwich?”

    But the trump card that always won out when judging anyone was: “Are you a cat person?”