Better Tennessee Called ‘Content Marketing at its Best’
When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]
healthcare marketing
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Reputation Management & My Daughter’s 1st Birthday
What do reputation management and drinking too much at your daughter’s first birthday party have in common? More than you might think.
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Mobile’s Role in Health Care Marketing
Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a […]
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How Custom Publishing Can Improve Healthcare
Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge.
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Client News: StopColonCancerNow.com Launches
One of our health care clients, AMSURG Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.