healthcare marketing

  1. Better Tennessee Called ‘Content Marketing at its Best’

    When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]

  2. Reputation Management & My Daughter’s 1st Birthday

    What do reputation management and drinking too much at your daughter’s first birthday party have in common? More than you might think.

  3. Mobile’s Role in Health Care Marketing

    Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a […]

  4. How Custom Publishing Can Improve Healthcare

    Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge.

  5. Client News: Launches

    One of our health care clients, AMSURG Corporation here in Nashville, recently launched, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.