1. Stock Art 101

    Stock art can be a lifesaver if you ever find yourself needing to add photos to a brochure, but lacking the budget to arrange a professional photo shoot. As the Web has grown, so have the number of stock art websites, so marketers have a wealth of choices when they are seeking art to enhance a marketing piece. But, there are limits to stock art. The article below answers a few of the most common questions we receive about stock art.

  2. Why did you pick up that magazine, anyway?

    The art of crafting engaging covers While custom magazines don’t typically compete with other titles on the newsstand, employing tactics […]

  3. 2009 Industry Forecast

    Have you noticed that magazines are losing weight? It’s not your imagination — magazines are facing the same problems afflicting the rest of the media business: less revenue, dwindling readership and a rapid-fire digital world that makes weeklies and monthlies alike seem like old news.

  4. 5 Elements That Make or Break Your Email

    No matter how brilliant the message you created, it is likely that less than half of your email recipients will actually open it. With those odds, you need an attention-getting strategy.

    Email inboxes are more crowded than ever, so be sure your email stands out among all the others. Emails need to be succinct and compelling every step of the way. Even worse than being ignored, is being pegged as spam, since you won't get any future messages through.

  5. The Higher Cost of Lower Impact

    Considering Recycled Paper

    We are all living and doing business in a world of heightened environmental awareness. In recent months, Parthenon has had multiple clients ask about more environmentally friendly options for their print publications. Many are surprised to learn that there are a variety of factors to consider when exploring greener options for producing their publications.