1. 3 Basics of Planning a Photo Shoot

    Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]

  2. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  3. Using Facebook to Fill Healthcare Seminars

    Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]

  4. Social Anxiety: Why Marketers Have To Get Over It

    Half of marketing professionals are not confident about their social media skills. So what is a successful marketer to do?

  5. Catch Olympics Guinness Ad While You Can

    Guinness released a powerful Olympic ad. But watch today because it’ll be gone tomorrow.

  6. Marketing M.O. – Be Effective, Not Just Different.

    Marketers love to tout the effectiveness of their new and different solutions. But is different really better?

  7. 3 Ways to Beat Deadline Dread

    Deadlines often bring difficultly. These 3 easy steps of proper planning can help save your sanity.

  8. Product Placement: Don’t Be Too Obvious

    Party Time! Excellent! Remember back in 1992 (yeah, it’s really been that long) when Wayne and Garth featured products, in […]

  9. Making the case for case studies

    It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) […]

  10. MATS Blog—Listen Up!

    One of the things you hear most in regards to sales and marketing is that nothing beats face-to-face interaction.  Being […]

  11. Instagram Your Business to Success

    Don’t write off Instagram as a tool for teens to post pictures of the sunset, their breakfast or a pair of new sneakers. Instagram is a valuable marketing tool and businesses should consider it as an aspect of their overall social media strategy.

  12. Key Metrics You Should Use For Social

    Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.