3 Basics of Planning a Photo Shoot
Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]
marketing
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Successful online marketing strategy goes beyond the website
Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]
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Using Facebook to Fill Healthcare Seminars
Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]
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Social Anxiety: Why Marketers Have To Get Over It
Half of marketing professionals are not confident about their social media skills. So what is a successful marketer to do?
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Catch Olympics Guinness Ad While You Can
Guinness released a powerful Olympic ad. But watch today because it’ll be gone tomorrow.
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Marketing M.O. – Be Effective, Not Just Different.
Marketers love to tout the effectiveness of their new and different solutions. But is different really better?
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3 Ways to Beat Deadline Dread
Deadlines often bring difficultly. These 3 easy steps of proper planning can help save your sanity.
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Product Placement: Don’t Be Too Obvious
Party Time! Excellent! Remember back in 1992 (yeah, it’s really been that long) when Wayne and Garth featured products, in […]
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Making the case for case studies
It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) […]
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MATS Blog—Listen Up!
One of the things you hear most in regards to sales and marketing is that nothing beats face-to-face interaction. Being […]
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Instagram Your Business to Success
Don’t write off Instagram as a tool for teens to post pictures of the sunset, their breakfast or a pair of new sneakers. Instagram is a valuable marketing tool and businesses should consider it as an aspect of their overall social media strategy.
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Key Metrics You Should Use For Social
Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.