Road King Magazine Wins 15 TWNA Awards
Road King magazine, published by Parthenon Publishing, won 15 awards, including the Best of 2013 Award for magazine writing, at […]
MATS
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MATS Blog—Listen Up!
One of the things you hear most in regards to sales and marketing is that nothing beats face-to-face interaction. Being […]
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Mingle with Your Audience
This week, I’m attending the Mid-America Trucking Show (MATS) in Louisville, Ky. With an attendance of more than 80,000, it is by far the largest gathering of professional truck drivers in the world. Parthenon has several employees attending on behalf of Road King, a 250,000-circulation magazine for professional drivers that we publish for TravelCenters of America.
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The MATS Experience
The Mid-America Trucking Show ended on Saturday after an eventful three days. It was my first time at the show and it was an exciting, nonstop experience.
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Headed to MATS
Every year the Parthenon team heads to Louisville, Ky., to attend the Mid-America Trucking Show and represent Road King magazine, the trucking magazine Parthenon publishes exclusively for TA TravelCenters and Petro Stopping Centers.