Don’t Overlook the Easy Wins
I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]
reputation management
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Reputation Management & My Daughter’s 1st Birthday
What do reputation management and drinking too much at your daughter’s first birthday party have in common? More than you might think.
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A Case Study: Chappy’s on Church
I’ll be the first to admit: I have a borderline unhealthy relationship with reality TV. Don’t worry though, I balance […]
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Online Reputation Management: The Comments
So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook […]
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Is Your Brand Living In Real Time?
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right.
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How are you managing your online reputation?
Everyone has an online reputation, but do you know how to manage yours online? In this day and age who […]
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Boost Consumer Satisfaction via Facebook Live Chats
As a child, I analyzed presidential candidates in terms of general likeability. Every candidate was judged by the same criteria as my 5th-grade friends: “Do you smile when you talk to me? Do you treat the girls as equals to the boys? Would you share your Lunchable with me if my mom packed a ham sandwich?”
But the trump card that always won out when judging anyone was: “Are you a cat person?”
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The Rules of Engagement
Engagement is one of the most influential – and inexpensive – ways to reach your target audience through social media. The only cost to you is time, but as any good businessperson knows, time is money. But do you know what else is money? Money. And studies have shown that companies that engage with their audiences make more money than those that don’t, so use that to your advantage.
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Investing in Social Media
More and more businesses are turning to social media as a marketing tool. While many people understand the tools, there are still a lot of questions about how to measure investments in social media.
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Why Campbell’s Over Progresso?
Why do we choose one brand over another? eMarketer.com recently featured an article to shed some light on this age-old question in the age of Internet.