The Importance of Mobile-Responsive Website Design
Your website is composed of engaging content that is search engine optimization friendly, you’ve alt tagged your photos to the hilt […]
SEO
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Don’t Tank Your Rank: Why Website Redesigns & SEO Must Coexist
Website redesigns are a tricky gambit when it comes to SEO. In the exciting rush to realize the vision for […]
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Don’t Overlook the Easy Wins
I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]
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Alt Text, SEO and Good Karma
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
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SEO 103: 3 ways to optimize your best content
You’ve written uniquely valuable content that appeals to your website visitors. Here’s how you optimize it so that your audience actually sees it.
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SEO 102: Is your content actually good or just good for SEO?
The technical aspect of SEO is important, but Google says good content – content people want to read – is key to effective SEO. Is yours really good?
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SEO 101: Do You Really Know Why SEO Matters?
Why does SEO matter? With more than 3 billion searches on Google everyday, if you’re not winning search, you’re not getting found.
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Competitive Analysis: 5 Steps for A Quick Start
Read up on your rivals the right way with our competitive analysis quick start guide.
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Taking Another Look at Bing
Have you checked out Microsoft’s search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing’s partnership with Yahoo – Bing serves up all of Yahoo’s search results – helped double the company’s market share to its current 30 percent.
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Search: Online “Filter Bubbles”
As Internet companies attempt to personalize their services to each user, there is an unintended result: we view an edited down version of reality that colors the world that we see. Eli Pariser discusses this in his latest TED talk that you can watch here.
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Designing a Search Engine Marketing Campaign
You’ve just finished your new website design and development project, and now need drive some serious traffic to your website. While social media can provide a low-cost opportunity to raise awareness of your new website, search engine marketing still creates (arguably) some of the best long-term benefits, if you’re willing to make the investment.
Here are five easy steps to get started.
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Quality Content Reigns in Google Searches
In the never-ending battle between content quality vs. quantity, quality scored game-changing points when Google recently announced a major update to its search engine ranking algorithm.