1. The Importance of Mobile-Responsive Website Design

    Your website is composed of engaging content that is search engine optimization friendly, you’ve alt tagged your photos to the hilt […]

  2. Don’t Tank Your Rank: Why Website Redesigns & SEO Must Coexist

    Website redesigns are a tricky gambit when it comes to SEO. In the exciting rush to realize the vision for […]

  3. Don’t Overlook the Easy Wins

    I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]

  4. Alt Text, SEO and Good Karma

    OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]

  5. SEO 103: 3 ways to optimize your best content

    You’ve written uniquely valuable content that appeals to your website visitors. Here’s how you optimize it so that your audience actually sees it.

  6. SEO 102: Is your content actually good or just good for SEO?

    The technical aspect of SEO is important, but Google says good content – content people want to read – is key to effective SEO. Is yours really good?

  7. SEO 101: Do You Really Know Why SEO Matters?

    Why does SEO matter? With more than 3 billion searches on Google everyday, if you’re not winning search, you’re not getting found.

  8. Competitive Analysis: 5 Steps for A Quick Start

    Read up on your rivals the right way with our competitive analysis quick start guide.

  9. Taking Another Look at Bing

    Have you checked out Microsoft’s search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing’s partnership with Yahoo – Bing serves up all of Yahoo’s search results – helped double the company’s market share to its current 30 percent.

  10. Search: Online “Filter Bubbles”

    As Internet companies attempt to personalize their services to each user, there is an unintended result: we view an edited down version of reality that colors the world that we see. Eli Pariser discusses this in his latest TED talk that you can watch here.

  11. Designing a Search Engine Marketing Campaign

    You’ve just finished your new website design and development project, and now need drive some serious traffic to your website. While social media can provide a low-cost opportunity to raise awareness of your new website, search engine marketing still creates (arguably) some of the best long-term benefits, if you’re willing to make the investment.

    Here are five easy steps to get started.

  12. Quality Content Reigns in Google Searches

    In the never-ending battle between content quality vs. quantity, quality scored game-changing points when Google recently announced a major update to its search engine ranking algorithm.