CASE STUDY: Creating A Social Media Strategy for BlueCross BlueShield of Tennessee
$10 million — Did you know that’s how much BlueCross BlueShield of Tennessee donates to health improvement programs each year? […]
Social Media
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How to Exploit a Solar Eclipse
Our 3-day promotion of the Nashville eclipse planning tips increased our website traffic 1,000% over the previous week with less than $300. Here’s how.
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5 Tips to Get Your Business Started on Social Media
Social media is one of the best platforms for your company’s story where you can get die besten Instagram Likes […]
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Analytics: A Love Story
Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.
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Cool Down a Hot Potato Topic
Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]
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Goal Posts: What Football Taught Me About Social Media
The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]
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A Retweet Cheat Sheet: Maintaining personal brand integrity
In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]
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4 Tips for Targeting Your Facebook Posts
How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.
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6 Most Important Blog Metrics
If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.
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Laracon 2016 Takeaways!
I recently returned from my first Laracon, Northern Kentucky’s largest Laravel developer conference, and I had an incredibly interesting and […]
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Is My Social Media Campaign Working?
I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]
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Using Facebook to Fill Healthcare Seminars
Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]