Social Media

  1. Instagram Your Business to Success

    Don’t write off Instagram as a tool for teens to post pictures of the sunset, their breakfast or a pair of new sneakers. Instagram is a valuable marketing tool and businesses should consider it as an aspect of their overall social media strategy.

  2. Don’t Water Down Your Content

    Once a reader looks at a publication and says, “I’ve read all this before,” you’ve lost them for life. Conversely, if he or she feels personally addressed, and is given information that’s actually useful, your connection to them is strong and durable.

  3. Key Metrics You Should Use For Social

    Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.

  4. 3 tips for crossing the print-digital divide

    A great deal of time goes into your print publications, no matter what form they take. Putting that information online is a great way to demonstrate your company’s savvy.

  5. Takei Talks Social Media

    Takei earned his 3 million Facebook fans with a mixture of humor and humanity. But he was awfully smart about building that community too.

  6. Are you LinkedIn? 3 Easy Ways to get Connected

    With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.

  7. Getting Savvy on #GivingTuesday

    On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back.

  8. Social Spotlight: Goo Goo Clusters

    What one Nashville candy company can teach you about the social media sweet spot.

  9. Sell Your Event Early, Keep It Alive Late

    Online and print strategies allow companies to maximize their events, but how do you do it the right way?

  10. 4 Metrics for Calculating Social ROI

    After much planning, you’ve executed your social media strategy. It’s been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?

  11. Going Beyond Groupon

    Daily deal sites like Groupon and Living Social have changed the way many of us shop online. And, what started out as a movement for local companies to reach new audiences has turned into a way for companies of all sizes to reach audiences all over the world.

  12. Of Olympic Coverage and Failure to Satisfy …

    Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.

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