Bring your story full circle for best results
Every good story has a beginning, middle and end. Every great story also brings the content around full circle. You […]
storytelling
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Staying Nimble: A Lesson from Inbound 2016
“I had a keynote I had prepared that I was gonna give. Some of y’all know what’s about to happen…” […]
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Lessons in Storytelling from a Sausage Biscuit
After getting a biscuit with sausage breakfast sandwich one Sunday morning, I realized that I had seen the power of storytelling in action.
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5 Questions You Should Ask – and Answer – in All Your Content
In a world of constant communication, the 5 Ws of story writing have never been more important. Can you ask – and answer – them for your readers?
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Accentuate the Positive
Two Facebook posts I made recently taught me a lesson.
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Coca-Cola Using Content Marketing to Double Sales
Coca-Cola has an ambitious plan to utilize content marketing as the central driver of its goal to double its business by 2020. For a company as big as Coke, that’s a lot of growth. And, for the marketing world, Coke’s approach is validation of the important and growing role of content in every company’s marketing efforts.
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Complementary Content on the Web
Kevin Wise, an assistant professor of strategic communication, wants to understand how people process information they get from combined media. What happens when you add video to a web article, as so many news organizations do?
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No Offense
Don't we all know better now? The best trained journalists in newspaper and television are in the midst of examining whether their coverage of Hillary Clinton was sexist. Fox News apologized for a headline about Michelle Obama that they probably thought was clever, but was, in fact, a slur. Entire websites are devoted to pointing out examples of stories or quotes in the mainstream press that show prejudice, intolerance or reinforce stereotypes. This happens at large media companies, so it can certainly happen at small, non-media companies. Nobody deliberately injects bias in a company publication or website, but it can slip in unintentionally and hurt or anger readers.