2015 Will be the Year of the Employee
Rather than a tool or a platform, the focus of marketers in 2015 will be on an audience. It will be the year of the employee.
trends
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Is Your Brand Living In Real Time?
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right.
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The Top Marketing Charts of 2010
Do you know the number one reason people “like” companies on Facebook? Are mobile campaigns more effective than online advertising? Which day is the best day to send an eNewsletter out to clients?
Answers to all of these questions – and more – reside in “A Year in Numbers” Top 10 Marketing Charts and Research Articles of 2010, a very interesting compilation of articles by Ann Handley, the chief content officer of MarketingProfs.
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YouTube’s Top 10 Videos for 2010
The year is almost over and YouTube has just released its list of the top 10 most watched videos of 2010. Combined, these 10 videos had over 250 million views this year! Think you know the winners? Check them out here.
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Top Gadget Gifts for 2010 – iPad is a Hit!
The Consumer Electronics Association (CEA) has just released a report on the top 10 most requested gadgets for 2010’s holiday season. CES found that consumers are planning to spend $750 total on gifts, with $232 going toward consumer electronics. The top 10 most requested electronic items being requested this year include…
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Create a Killer Brand-ExactTarget Connections 2010
I had the opportunity to attend Connections 10, ExactTarget’s email marketing and social media conference in Indianapolis. The conference was an excellent chance for me to learn about ExactTarget’s new features, hear interesting case studies from marketers and meet fellow ExactTarget partners and clients. I came back with a lot of valuable information and look forward to implementing new strategies with Parthenon’s clients.
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Tech Showdowns in 2010 (3 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. […]
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Tech Showdowns in 2010 (2 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.
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Tech Showdowns in 2010 (1 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than on price.
My top three competitions to watch in 2010 are Google vs. Apple, Google vs. AT&T, and Google vs. Microsoft. In today’s post, I’ll explore Google vs. Apple
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Ten Items to Avoid in the New Year
If you had to list ten things not to buy in 2010, what would be on your list? SmartMoney.com has some advice. The website recently released its list of the ten items no one should buy in the coming year.
A few of my favorites:
1. Home phone service. Mobile phone use continues to grow and fewer people are using home phones. The CTIA-Wireless Association states that 20.2 percent of all households are wireless only and almost 90% of Americans own a mobile phone.
2. DVDs. With NetFlix and on-demand movies from your local cable company, who needs a DVD? -
2010 Predictions: Social Media and Content Marketing
Do you know what will happen with social media and content marketing in the coming year? One of our favorite bloggers, Joe Pulizzi, has pulled together 100 predictions about social media and content marketing in 2010 from many of the leading thinkers in the industry.