Editorial Edge: 3 Tips for Writing Better
And as ubiquitous as autocorrect is, writing is not a skill you can do without and it can always be strengthened. Here are 3 tips to instantly improve your writing.
writing
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Bring your story full circle for best results
Every good story has a beginning, middle and end. Every great story also brings the content around full circle. You […]
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By the Numbers: The Power of Statistics
Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]
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3 New Year’s Resolutions for Your Business Blog
‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]
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Reaching the Heart of Healthcare
My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]
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Cool Down a Hot Potato Topic
Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]
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3 Effective Interviewing Tips for Writers
Having written for a variety of different industries, I have one role model I try to follow each time I’m […]
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Complicated Topics, No Jargon
When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.
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6 Most Important Blog Metrics
If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.
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Engaging Your Readers the Old School Way
The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]
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How to Find Your Employee Hero
Successful internal communications put a spotlight on employees who show the company values at work. The trick is to find them. All it takes is a shift in thinking, developing a few discovery tactics and letting go of an image of the “perfect” story.
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Lessons in Storytelling from a Sausage Biscuit
After getting a biscuit with sausage breakfast sandwich one Sunday morning, I realized that I had seen the power of storytelling in action.