Successful customer relationships are not built on reach, frequency, or targeting, but on engagement. Custom publishing provides engaging content that your customers want to spend time with, influencing their buying decisions.

Custom media works for companies across all industries, whether selling financial services, retail products or health-care services.

That's because good publications and good Web sites engage their readers. High quality magazines, newsletters and Web sites go beyond advertising to deliver brand loyalty by opening a dialogue with customers, deepening their relationship with your company.

The Facts: Loyalty Counts

"It costs five times as much to acquire a new customer as it does to keep an existing one."
- Don Peppers and Martha Rogers, The One to One Future

"Increasing customer retention rates by 5 percent can increase a company's bottom line by 25-125 percent."
- Frederick Reichheld, The Loyalty Effect

Are you working to increase your customers' loyalty? Parthenon Publishing can help you connect with customers through custom media that increases customer loyalty, strengthens brand identification and boosts your bottom line.