Instagram's exponential reach is really not about photography at all. It's about the social community that has grown up around it. read more
An Explosion Called Instagram
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Is That a Fact? Check
Every story needs facts. And every writer needs to be a fact checker. Those little bits of information are your proof for skeptical readers, or they can add color to a story that would otherwise be dull. Sometimes facts are easy. If you want to show the success of a … read more
Making the case for case studies
It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) on time or ahead of schedule, 3) innovative, or 4) at or under budget, let the world know. But how? Consider using case studies. A well-designed case study has long-term … read more
Communication Is Key!
Understanding and managing multiple facets of any project is vital to it flourishing. You have employees, budgets, timelines, vendors, scopes, government regulations, risks and much more to juggle. One area of project management has the power to make or break it’s success, and that’s communications. We’ve all seen projects run … read more
It puts the tasks in 5PM or else it gets the hose again
Rewards are an effective way to motivate people, but as we've learned recently at Parthenon, there may be one motivator that works even better: punishment. read more
Online Reputation Management: The Comments
So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook profiles have acclimated you into the social sphere; you’ve claimed your business(es) on Yelp and Google+; and you’ve set up a Trackur account. Aren’t you quite the go-getter? You even … read more
The Minuum Project
In my last blog we looked at speech recognition and its growth as an alternative to the keyboard and the mouse. Given the strong response to that piece, it appears there is a great deal of interest in this topic. I’ve decided to continue the discussion with some information on … read more
Is Your Brand Living In Real Time?
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right. read more
Timing Your Social Posts: Make Sure You’re Heard
Optimize the timing of your social feeds to hit your audience when they’re most likely to engage. It’s not worth posting content nobody is going to see. read more
Share and Share A Like
Facebook "likes" will always be important. But not as important as "shares." read more