Rewards are an effective way to motivate people, but as we’ve learned recently at Parthenon, there may be one motivator that works even better: punishment.
So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook profiles have acclimated you into the social sphere; you’ve claimed your business(es) on Yelp and Google+; and you’ve set up a Trackur account. Aren’t you quite the go-getter? You even … read more
In my last blog we looked at speech recognition and its growth as an alternative to the keyboard and the mouse. Given the strong response to that piece, it appears there is a great deal of interest in this topic. I’ve decided to continue the discussion with some information on … read more
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right.
Optimize the timing of your social feeds to hit your audience when they’re most likely to engage. It’s not worth posting content nobody is going to see.
Facebook “likes” will always be important. But not as important as “shares.”
The cosmetic retailer Sephora has been a leader in the digital game since launching their website back in 1999. Always ahead of the times, they are continuously pioneering new strategies.
Why Have a Facebook Contest? Facebook is a great place for your brand to communicate with fans. Not only is it a free communication tool, but Facebook also serves as a database of consumers who are interested — or already brand loyal — and want to hear what you has … read more
One of the things you hear most in regards to sales and marketing is that nothing beats face-to-face interaction. Being able to shake your client’s hand and get face time is inevitably going to be more effective than cold calls or emails, or so says traditional thought. I think there … read more
For transparency’s sake, I’m the biggest hater of March Madness in our office. Jacky forced everyone here to fill out brackets. As expected, I’m second to last. I picked Miami as the big winner because I was sure LeBron James is on that team — enough said. All that aside, … read more