Our Blog

  1. Goal Posts: What Football Taught Me About Social Media

    The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]

  2. 3 Effective Interviewing Tips for Writers

    Having written for a variety of different industries, I have one role model I try to follow each time I’m […]

  3. Hairstylist to the Stars

    It’s all about the blend. Nan Nelson, a hair stylist and makeup artist at the Loft Salon on Music Row, uses […]

  4. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  5. A Retweet Cheat Sheet: Maintaining personal brand integrity

    In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]

  6. Learning Without Borders

    The teen center at Nashville’s Main Library is not a quiet place in the after school hours. But as she watches […]

  7. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.

  8. Top 10 Outdoor Fall Events in Nashville

    Grab a sweater (it could get chilly out there) and consider this Top Ten list of Fall events your starting point.

  9. Complicated Topics, No Jargon

    When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.

  10. 6 Most Important Blog Metrics

    If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.

  11. The Customer Persona, Revisited

    A persona refresh forces you to rethink how you view and communicate with customers.

  12. A Friendly Face in the Crowd

    Like many recent transplants trying to navigate downtown Nashville, Coloradan Kevin Stevenson needed some guidance. A little lost, a little […]