A seven-hospital system located in Phoenix, Abrazo Health was spending a lot of money for social media management, but they weren’t seeing results. We created and implemented a strategic content plan to boost engagement and increase website visits with lifestyle-focused health information, nutritious recipes and local content. In the first six months, we sustained a 300% increase in traffic from social media to Abrazo’s website.
Facebook referrals to Abrazo’s website increased 587% in the first 60 days
Challenge
Increase visitors to Abrazo Health’s website and create downstream revenue via social media
Solution
Give Abrazo Health’s social presence a voice by providing the community with daily healthy living advice, including recipes, procedure information and screening events; Grow social community through targeted paid promotions; Increase social ROI by targeting audiences with tweets and posts that are applicable to them; Share resources and local news to connect with the surrounding communities