AMSURG is the nation’s largest operator of outpatient surgery centers, with more than 235 locations nationwide. They recognized the need to establish a web presence for their centers in a cost effective way. We created a custom content management system that allows them to manage more than 150 separate websites, and to give varying levels of access to users at the surgery center level.
“We work with Parthenon
because they have always been responsive to our needs, they understand our business, they create content better than anyone else we work with at the best price, and they do it with flexibility to the nuances of our business model and industry.”
Fred Menko, Assistant Vice President of Marketing Communications, AmSurg
Challenge
Build or find a single platform on which to create 150+ separate surgery center websites; Incorporate an editor that allows centers to update website content without the need for code; Ensure AMSURG maintains administrative control over all sites
Solution
A custom content management system with distinct user permissions, flexible template designs, a friendly user interface, and universally referenced global content.