Butt Seriously email

Butt Seriously is an eNewsletter that’s sent to more than 6,000 subscribers. Created to foster engagement and drive traffic to StopColonCancerNow.com, it features custom copy about colon cancer news, drives appointment signups, and increases SCCN’s reach and social footprint. We give subscribers the option to choose from four different versions — news, prevention, recipes or healthy living — so they receive content customized to their interests.

Butt Seriously is a full-service solution, which means we write, design, create, send and track it for the client.

“We work with Parthenon

because they have always been responsive to our needs, they understand our business, they create content better than anyone else we work with at the best price, and they do it with flexibility to the nuances of our business model and industry.”

Fred Menko, Assistant Vice President of Marketing Communications, Amsurg

Readership increased 132% from 2013 to 2014

Challenge

Create content to complement StopColonCancer.com, drive traffic to website and increase procedure signups

Solution

Provide information in a more lighthearted way than most colon cancer publications; Focus on the humor and hope of survivors through funny videos and pop culture references so readers know they’re getting real stories from real people; Use recipes and health tips to give the newsletter a more lifestyle-focused, less clinical feel