Fender, the world’s leading guitar manufacturer, wanted a publication to bring together the company’s more than 3,000 employees at multiple locations. The publication, Broadcaster, celebrates the Fender brand and the company’s corporate values.
“I choose Parthenon because
you have experience specifically in employee communications. There are a LOT of agencies out there, but most of them do not understand the difference between traditional marketing and the objectives of employee communications. I choose you because you understand my needs.”
Libby Clark, Fender
Challenge
Find and highlight common interests among a diverse group of people working in different places; Communicate company priorities and values in an engaging way
Solution
Create a design that spotlights events and people who embody the best of the brand and the company's values