Launch Tennessee was established in 2012 to support the development of high-growth businesses in Tennessee. When they needed to optimize and expand their pay-per-click advertising efforts, we created a campaign to significantly grow traffic to their site.
Surpassed previous year’s clicks by more than 1,200 and achieved 74 more conversions after only 6 months.
Challenge
Optimize a pay-per-click account with the goals of increasing clicks, click-through rate, and conversions
Solution
Targeted Google AdWords campaigns, landing pages and ads with specific messaging for each audience group; Contact forms aimed at increasing conversions