Launch Tennessee was established in 2012 to support the development of high-growth businesses – and the jobs that come with them – in Tennessee. We worked with them to create a site that effectively shares their activities, successes and effectiveness with their target audiences. We interviewed key staff in their areas of expertise and customized copy for each distinct audience. We designed a modern, sophisticated website and created branding that set the look and feel for the rest of LaunchTN’s marketing materials.
We helped craft Launch Tennessee’s tagline:
Making Tennessee the #1 place in the Southeast to start and grow a company
Pageviews increased over 20% and page views per session by over 11% in the first three months after launch
Challenge
Create a website with branding and design that can be used as the basis for all LaunchTN marketing materials; Demonstrate the impact of LaunchTN’s activities on the entrepreneurial landscape in Tennessee; Engage all of LaunchTN’s distinct audiences including entrepreneurs, investors and corporations.
Solution
Design and build a responsive website that uses custom visual elements to draw audiences to the information they need; Customize resources for each audience group; Create a persistent blogging presence across the site to highlight recent updates