MissionPoint Health Partners is a system of health care providers and facilities dedicated to improving the health status of our community, reducing health care costs, and improving the patient experience.
One of the organization’s first clients was Saint Thomas Health Services, a system of hospitals, physicians and outpatient centers in Nashville, Tenn. MissionPoint is dedicated to helping people live healthier lives and offers a number of healthier living-related services and features to its members. MissionPoint needed a way to spread the word about these services to its Saint Thomas members. Enter social media and Parthenon Publishing.
Parthenon worked with MissionPoint’s leadership team to develop a social media plan and guidelines. Parthenon also designed and launched MissionPoint’s Pinterest page and relaunched the organization’s Twitter, LinkedIn and Facebook presence. Parthenon’s social media experts guided the MissionPoint team through a series of content planning workshops that helped MissionPoint craft content and contests that would help gain followers and keep them engaged over time.