Navigator

As MissionPoint’s member newsletter, Navigator reaches an audience that includes working adults as well as senior citizens.

Navigator explains MissionPoint’s benefits to readers, and motivates them to take key preventive care actions — select a primary care physician, get a flu shot or schedule a screening.

The remainder of Navigator’s content is focused on consumer-friendly takeaways, such as diet and exercise tips. Information on specific MissionPoint services, such as Health Partner assistance and wellness coaching, also is included to drive home the organization’s many ways of partnering with members.

Challenge:

Create content that educates and activates members

Solution:

Craft a visually compelling narrative around user-friendly themes of health and wellness, using infographics, photos and feature stories

When addressing a broad audience, we spotlight something everyone does, like eating lunch, so it has a universal application.

Challenge

Create content that appeals to a very broad demographic, from healthcare personnel to patients

Solution

Craft a visually compelling narrative around a common subject using infographics, photos and feature stories