Navigator: Member Profile — Marilyn Brown

MissionPoint’s members are a very diverse group, but they all have one thing in common: a desire to live healthy, productive lives. Each Navigator newsletter highlights one member’s success story, from battling illness to overcoming financial hardships that make living healthy harder.

Marilyn was the perfect subject — brave, vibrant and more than willing to talk about how hard her health journey has been. The end result was a story of hope with real takeaways about the services members can use to get healthy.

With a healthcare company’s member newsletter, our goal is to be inspirational without being overly saccharine.

Challenge

Figure out how to profile one person in such a way that the story resonates with readers in very different circumstances

Solution

Tell a story that showcases universal issues through specific challenges