Our Kids is a Nashville not-for-profit that provides expert medical evaluations and crisis counseling for children and families affected by child sexual abuse. As Our Kids’ partner since 2007, Parthenon donates time and expertise to create media to promote Our Kids’ mission and events, including managing all their social media.
“Parthenon Publishing
revolutionized our image. From design and writing to our website and social media, they gave us a full communication strategy that’s made us more sophisticated and effective. Most importantly, there have been grateful and relieved parents whose children have literally been saved because they found their way to our website. One in 10 children will experience some form of sexual abuse by age 18, so it’s up to us to get the word out. Thank you for being the wonderful community partner and excellent professionals you are.”
Sue Fort White, Our Kids Executive Director
In 2014, Soup Sunday Facebook posts reached more than 10,000 people, and the event raised a record-breaking amount of money for Our Kids.
Challenge
Engage audiences and spread the word about Our Kids’ mission and events on a non-profit budget; Create buzz and increase attendance for Our Kids’ fundraising events
Solution
Create attractive social content that Our Kids’ supporters can easily share and engage with; Use custom graphics, statistics and giveaways to increase interaction and attendance for events