Patients First

Nurses and clinicians are bombarded with data all day, so we wanted to share information through storytelling in the Patients First newsletter. We report on new programs, initiatives and best practices, but tell them through people the readers can relate to on a human level.

For the Nurses Week issue, Parthenon worked with HCA to identify nurses with different geographic locations, care specialties and career goals. Custom photography and personal interviews allowed HCA to recognize the tremendous achievements and commitment to quality care being practiced throughout its hospitals.

Challenge

Showcase the value of nurses but also highlight the many different paths a nursing career can take

Solution

Tell stories that explain why each subject chose the nursing career that he or she did; Explore how HCA helped him or her succeed