As one of the nation’s fastest-growing Population Health Organizations, MissionPoint continually adds new physicians to its provider network. In addition to materials to use in one-on-one and group-practice recruiting, the MissionPoint team needed a way to engage with doctors already on board, as well as those being pursued for network membership.
We created PULSE to demonstrate the benefits of MissionPoint’s many enterprise strategies and customized tactics for population health management. We let physicians talk about the challenges they face in their practices, and the ways MissionPoint helps them succeed. We create stories about quality of care, delivered in a patient-centered way, by MissionPoint. Then we supplement that content with articles showing the specific value of the MissionPoint model for physicians, and also report on the savings generated by MissionPoint’s efficiencies.