Road King, a magazine for customers of TA and Petro travel centers, covers topics of interest to long-haul truck drivers. Unlike most trade publications that cover the industry, Road King magazine focuses on the driver experience, emphasizing the positive contributions that they and the industry as a whole make.
“Parthenon does amazing work.
Road King stays relevant and appealing to its readership, and the magazine has never been healthier. Working with Parthenon is seamless; it feels as though the entire Parthenon staff is right down the hall in the next set of offices rather than a separate vendor relationship.”
Tom Liutkus, VP of Marketing & Public Relations, TravelCenters of America
“Being profiled in Road King
was one of the highlights of my life. Having cashiers in truckstops want me to autograph a copy for them was unbelievable, and meeting drivers at shippers and receivers who would say ‘It's you!’ Your magazine and truckstops were very good to me.”
Glenn Keller, Cover subject for July/August 2012 issue
In 2014, Road King won 15 Truck Writer of North America Communication Awards, including Best of Magazine Writing for “And We’re Rolling”
Challenge
Strengthen the TA & Petro brands among truck driver customers; Find compelling stories that resonate with the trucking industry
Solution
Spotlight truck drivers, locations they know and issues they care about to reach a diverse audience; Take driver feedback and suggestions and turn them into engaging content