The Road King Magazine email is sent twice a month to subscribers to engage readers and reinforce the Road King brand. By featuring articles from the magazine, we repurpose content and drive traffic to the website and social media, which gives readers more opportunities to connect with Road King. We also run contests and offer sponsorship spots to increase engagement and generate revenue.
“The eNewsletters created by Parthenon
enable us to communicate with customers on a more frequent basis and play an important role in the building of our loyalty program. Working with Parthenon is seamless.”
Tom Liutkus, VP/Marketing & Public Relations, TravelCenters of America
More than 25% of subscribers who open the email click through, which is above average for the travel and transportation industries
Challenge
Reach a mobile audience to build brand recognition and increase engagement
Solution
Repurpose magazine articles to create compelling email content at minimal cost to client; Tie reader action back to website and social media to build brand awareness