Road King magazine is read by more than 240,000 long-haul truck drivers, who pick up the magazine to receive health tips to truck maintenance to driver profiles. With a minimal promotion budget, Parthenon was able to boost social reach, start conversations and grow Road King’s target fan base.
“Parthenon does amazing work.
Road King’s ability to stay both relevant and appealing to its readership has been recognized in multiple venues by its peers in the trucking industry. Working with Parthenon is seamless, and the way they work feels as though the entire Parthenon staff is right down the hall in the next set of offices rather than a separate vendor relationship.”
Tom Liutkus, VP of Marketing & Public Relations, TravelCenters of America
Increased Facebook page reach from 200 to more than 16,000
Increased Twitter referrals to the website by 289%
Challenge
Create and sustain meaningful conversations online with Road King readers with a limited budget and time
Solution
Repurpose magazine content into bite-sized, shareable packages; Customize tweets and Facebook and Google+ posts to maximize reach and engagement potential; Run contests and take polls to spark conversation