Road King magazine covers topics that interest long-haul truck drivers, from health tips to truck maintenance to lifestyle features. We redesigned their website to give it a sleek, modern design, made it easier to navigate, and fully integrated it for social sharing. We also made it mobile responsive so Road King readers can access and share content during downtime on the road.
“Parthenon does amazing work.
Road King’s ability to stay both relevant and appealing to its readership has been recognized by its peers in the trucking industry. Working with Parthenon is seamless. The way they work feels as though the entire Parthenon staff is right down the hall in the next office rather than a separate vendor relationship.”
Tom Liutkus, VP of Marketing & Public Relations, TravelCenters of America
Increased site traffic by 61% in the 3 months after launch
Increased mobile & tablet use by more than 40%
Challenge
Turn a basic website with an outdated design into a sophisticated, functional space where Road King readers will want to spend their free time
Solution
Design a site with a more “newsy” layout so it becomes a trucker’s homepage for lifestyle content; Create multiple points of entry for articles and group content so people can easily find what interests them; Make everything graphic-focused to grab a reader’s attention and maximize social sharing