MetroWest Medical Center in Boston needed a way to connect with their community about cardiac care. They wanted to make sure that when a heart emergency arose, people would trust their care to MetroWest rather than assuming they need to go to Boston for quality care. We conceived, designed and wrote a consumer-focused eNewsletter to build that trust in their cardiac expertise.
“Love it!
Thanks again for all your work — I have certainly received kudos about it!”
Marketing Manager, Tenet Healthcare
The newsletter drove visits to the hospital website to find out more about cardiac care, sign up for assessments, etc. The newsletter’s performance boosted traffic at a rate that significantly beat industry standards.
Challenge
Potential patients were not aware that great heart care was available locally, so many sought care in Boston without considering MetroWest
Solution
Create a clean design and great content with a focus on healthy living tips; Advertise procedures by focusing on heart risks and prevention statistics; Make the newsletter a resource for the community to build trust; Track visitors through content that links to website