UltraONE is a rewards program that connects drivers to the TravelCenters of America brand. We send members a monthly eBlast with travel center deals, offers and events so we can reach drivers where they are — on the road. That way, we stay top of mind when they’re most likely to be making the decision to stop at a TA or to go to a competitor.
“The enewsletters created by
Parthenon enable us to communicate with customers on a more frequent basis and play an important role in the building of our loyalty program. Working with Parthenon is seamless.”
Tom Liutkus, VP of Marketing & Public Relations, TravelCenters of America
UltraONE has 115,000+ subscribers
Challenge
Reach and engage a mobile audience while they’re most likely to be making brand decisions
Solution
Create an email with multiple points of entry that offers drivers real value in the form of deals, offers and events; Customize it so drivers know how many rewards points they’ve earned to date; Feature new TA locations and amenities so drivers are aware of new stopping places