Digital Media Services

Parthenon's digital media department has extensive experience creating: Websites - for business information, product promotion, community building, online activism and ecommerce Email marketing and eNewsletters - to inform, educate, motivate and activate key audiences Custom applications and databases - to collect information, generate dynamic content, enable transactions

Our Digital Media Services include:

• Digital media audit and needs analysis
• Strategic digital media business planning
• Content strategy and development
• Information architecture reflecting best practices in Web usability
• Web-optimized design, linking information architecture to business objectives
• Website programming and development optimized for search engines
• Custom web application and database development
• Analytics to evaluate campaign effectiveness
• Search engine optimization strategies to improve website visibility
• Search engine marketing, planting messages in front of target audiences