EMPLOYEES
TA Times - TravelCenters of America
Goal
Instill a feeling of pride and partnership among employees in achieving customer service goals of the company.
Content
In addition to sharing corporate news, TA spotlights individual employees and departments who put forth special effort toward their customers or their community.
Success
An increasing level of involvement from employees and general managers submitting suggestions for stories and profiles to the newsletter shows that the bi-monthly publication is strengthening employees’ relationship to the company, and successfully promoting exceptional customer service as a company characteristic.
Testimonials
"We would love to see her in the newsletter," one GM said of a fast food server on staff. "She is really proud of her (company) accomplishments and was excited to show off her medals to her co-workers."
"I want you to know that we all do read the TA Times," said a restaurant manager. "People really get excited about seeing their names in the newsletter."