Website Development

  1. Custom CMS vs. Open Source

    Can you build me a custom content management system? The quick answer is yes. The longer one is that we need to have a conversation about your needs.

  2. Of Olympic Coverage and Failure to Satisfy …

    Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.

  3. Picture This: Connecting Photogs With Bootleggers

    Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.

    You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven’t asked for permission — or paid the photographer/artist.

  4. Think Before You Link

    The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.

  5. Parthenon Launches Rascal Flatts/JFI “B1″ Website

    This week, Parthenon launched a new website that represents a partnership between the country music group Rascal Flatts and The Jason Foundation, Inc., an organization working to prevent teen suicide. The new site promotes the B1 Project, an effort to educate youth and students on recognizing the warning signs of youth suicide and how to help a friend.

  6. Link Wars

    I think about the links in articles on the Web, especially when I’m blogging. I purposefully put links in my writing and put them in for a reason. When I’m reading content, I click on a headline to read an article, then I am sent to another source of information, and maybe even another story. I may never make it back to the original content that I intended to read.

  7. Websites You Could Not Live Without

    Every once in a while, I like to take a poll around the office to try and learn just a bit more about my co-workers. And, this week’s poll was “What are the top three websites you could not WORK without or LIVE without?”

  8. How Do I Rank Higher in Google?

    So you’ve built a new website with a slick design, killer functionality and great content for your target audience.

    Now what?

  9. Getting Website Visitors: It’s About Value, Not Glitter

    You can have the snazziest, coolest-looking site on the web, but if you ignore it after the launch dust settles, you’re missing a huge opportunity to capitalize on your investment.

  10. Client News: StopColonCancerNow.com Launches

    One of our health care clients, AMSURG Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.

  11. Tech Showdowns in 2010 (2 of 3)

    As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.

  12. How (and why) to plan for interactive marketing

    The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.

    Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:

    1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the

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