Social Media Marketing Today

New report highlights how marketers are using social media

A new survey from marketing and writing expert Michael Stelzner reports that Twitter, blogs, LinkedIn and Facebook are the top four social media tools used by marketers — with Twitter in first place. Nine hundred marketing professionals participated in the Social Media Marketing Industry report. Some key findings:

• 88 percent of marketers say they’re using some type of social media to market their business.
• 72 percent of marketers say they have either just started or have been using social media for only a few months.
• Nearly two-thirds of marketers are using social media for five hours or more each week.
• Those ages 30-39 are most likely to be using social media marketing. (44.8 percent are spending 10 or more hours every week.)
• Small-business owners are more likely to use LinkedIn than employees working for a corporation.

Stelzner is author of Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of WhitePaperSource.

Click here to read the full report.