Trying to engage professional truck drivers who literally live on the road is a challenge. Fortunately, marketers and advertisers have a great resource in Matt Pogemiller.
Matt knows the trucking industry, having joined Parthenon after more than five years in advertising sales for Land Line magazine. Before that, he held several management positions with FedEx Ground.
Armed with the various print, online and place-based media resources of TravelCenter Media properties, Matt creates integrated programs to help marketers achieve their objectives.
Matt graduated cum laude from Creighton University in Omaha, with a degree in business administration/marketing.
Q&A
Describe your office.
I work remotely, and my wife and I just bought a 100-year-old house. My office is in the third-floor loft and has a massive desk that must have been built up here, as there is no way you could bring it up the narrow staircase. There are two large skylights, which let in a ton of natural light. It’s a great space.
What talent would you most like to have?
I wish I was handier and could build things. I currently am not handy and do not build things.
What is the most spontaneous thing you have ever done?
Right after I graduated college I moved to San Diego without first lining up a job. It made for an interesting month.
If you could have any job in the world, what would it be?
Tie between college football commentator and beer taster at a craft brewery.
Which words or phrases do you most overuse?
I’ve caught myself using the phrase “in theory” quite a bit lately. For example, “Well, Bob, in theory that is correct.” I don’t know where it’s coming from. I should probably stop it.
Bobby talks about Matt P.
Matt helps clients engage with professional truck drivers through print, online and location-based media. He is not a practitioner of the “hard sell.” Rather, he focuses on learning about his clients goals, then coming up with a media strategy to achieve them. His efforts generate about $2 million annually in advertising revenue. He’s also our go-to guy when we need a golfer.
