What the Facebook Paper App Means for Marketers
Facebook’s new Paper app is the company’s effort to reinvent itself and deepen engagement with its members. How it will affect the future of Facebook.
mobile marketing
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Mobile’s Role in Health Care Marketing
Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a […]
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Mobile Marketing That Works
Now more than ever marketers must rely on their creativity, imagination and cunning to enhance the customer experience in new […]
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iPhone versus Android: Where Should My App Go?
Currently, the mobile app market is largely split between Apple’s iPhone and devices powered by Android, the mobile operating system developed by Google. One of the first decisions the budget-sensitive marketer has to make, therefore, is where to put my money, iPhone or Android?
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Tackling the Mobile Community Through Email
More and more people are checking their email on BlackBerrys, iPhones and other mobile devices. Like the automobile and television set before them, smartphones will likely become more popular and affordable until almost everyone has one. The question on many marketers' minds: how is the mobile trend affecting our business and marketing emails?