Sell Your Event Early, Keep It Alive Late
Online and print strategies allow companies to maximize their events, but how do you do it the right way?
new media
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Of Olympic Coverage and Failure to Satisfy …
Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.
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Picture This: Connecting Photogs With Bootleggers
Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.
You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven’t asked for permission — or paid the photographer/artist.
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Facebook Timeline: What You Need to Know Now
If you’ve been on Facebook for any significant amount of time, you have likely seen the mass disapproval that often accompanies change. And we’re probably about to witness another wave of that.
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Social Media: I Don’t Like Your Tone!
In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.
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Search: Online “Filter Bubbles”
As Internet companies attempt to personalize their services to each user, there is an unintended result: we view an edited down version of reality that colors the world that we see. Eli Pariser discusses this in his latest TED talk that you can watch here.
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Advocating for Net Neutrality (Part 2 of 3)
When the New York Times posted this story last week, I think my heart really skipped a beat. I thought my worst nightmare was about to come true, and I really didn’t want to delete my Google account, get rid of my Android phone and get lost without my Google navigation.
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How Influential Are You?
Fast Company, a magazine and website that empowers innovators to create the future of business, has recently begun a new experiment called The Influence Project. Its aim is to show what happens when your passive online audience is asked to act based on your suggestions. The result is a sleekly designed visualization of your online influence in action, ultimately locating the most influential person in the project.
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Why is Web Usability Important?
Not only is web usability important, it’s vital. In a competitive world of big-name brands and corporations fighting for the same space, you can’t simply launch a site and trust it’ll engage your audience. Developing your site from the ground up with the user in mind will increase the chances of conversion and gaining yourself a loyal customer base.
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Can a (Good) Magazine Be Produced in 48 Hours?
48 Hour Magazine, a project announced this past Tuesday, aims to announce a theme, gather submissions, edit copy, arrange photos, […]
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Does the iPad Create New Kinds of Storytelling?
In Parthenon Publishing’s video of the week, we got a glimpse of what the future of storytelling on Apple’s iPad […]