Following Social Media Etiquette
As the number of people and companies participating on platforms like Facebook, Twitter and YouTube have grown, certain rules for effective communication have become clear.
Parthenon Publishing
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Welcome to New Employees!
Parthenon is excited to welcome three new employees: Steve Day, Kelly Henderson and Katie Kreider. Steve is our new Director of Digital Media. Kelly is a new Digital Media Account Manager. Katie will work as a new Client Associate.
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Sievers Earns Online Marketing Certification
Our very own Chrissy Sievers has completed a 10 course program to earn a certification from the Online Marketing Institute and the Wharton Interactive Media Initiative. The program, entitled the Essentials in Online Marketing, covers a wide range of topics including web analytics and measurement, online strategy and planning, demand generation, email marketing, search marketing, social media and website usability and design.
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2010 Flood: We’re In This Together
I didn’t even know it was supposed to rain that weekend – those two days at the start of May where Nashville and surrounding areas were hit with a foot of rain and flash flooding. Those of us who lived through this historic event will remember where we were: I woke up early that Saturday morning, heard the storms and promptly called off my plans for the day. A friend and I were supposed to join a service project with our church to help restore a local school. Ironically, a few days later, practically all of Nashville would be out in force to restore thousands of homes and buildings wrecked in that torrential weather.
Thankfully, none of us at Parthenon endured major loss of life or property, though we witnessed firsthand how the devastation affected our neighbors and friends. Our colleagues were so moved to be more involved that Parthenon offered a paid day off for each staffer who wanted to volunteer.
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Parthenon Adds More Talent to Our Team
Parthenon is pleased to welcome four new additions to our team: Becky Eastridge, Diana Garrett, Candace Hutchins and Chrissy Seivers.
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Parthenon Supports Team William
Parthenon Publishing was proud to be a sponsor of the Team William 5K Race at the Warner Parks today. The event supports efforts to increase reading scholarship opportunities for children with Down syndrome at the Vanderbilt Kennedy Center Reading Clinic and to promote awareness within the community.
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Parthenon Grows with TravelCenters of America
I am happy to announce that Parthenon Publishing has expanded its relationship with TravelCenters of America LLC (TA). We have […]
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The Parthenon Post – Do You Subscribe?
Are you a subscriber to our monthly eNewsletter, Parthenon Post? If not, I encourage you to take a few seconds and sign up. Why subscribe?
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Insights from an Intern: Teamwork
If I had to describe Parthenon in one word, it would be teamwork. No project or client is handled solely by one person; instead, everything is the result of successful collaboration.
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How (and why) to plan for interactive marketing
The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.
Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:
1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the